atma.io strengthens brand sustainability & accountability
atma.io has created a revolutionary record in the garment manufacturing industry. It is entirely the brain-child and creator, Avery Dennison, who had been closely observing the fashion industry. However, it is noticed that the garment manufacturing brands, in their line of work, could not creatively and effectively track the source of the raw material into its ultimate creation.
However, it is essential to identify and deal with the lack of adequate knowledge in determining the environmental footprints that exist in the entire supply chain process. Inadvertently, this was also not in favor of the consumers who were being left completely out of the authenticity of the garments they were busy purchasing.
In the present scenario, the entire process of the raw material is sourced, and its entire journey till the garment is made ready will be effectively and accurately trackable. The truth behind the proper supply chain determines the end product that is created and subsequently handed over to the unsuspecting customer, who is in total darkness about what exactly he is receiving.
However, it is noted that atma.io can collect and bring all the necessary and involved data under its control. It will initiate an entire process of complete transparency, which will work in favor of the manufacturer and the end-user, that is, the final consumer.