BitMine Invests $200M in Beast Industries Amidst $5.6B Ethereum Staking Boom
BitMine Immersion, the largest Ethereum Treasury company with more than 4 million ETH holdings, has now announced a strategic alliance with MrBeast’s Beast Industries. With this alliance, two traditionally distant spaces- crypto and entertainment- have now united.
This move comes amid BitMine’s Ethereum accumulation strategy and ETH staking initiative. Remaining as the largest public holder of ETH, the company has expanded its approach by allocating the altcoin for staking. As the platform has unveiled the Beast Industries partnership, it indicates that BitMine is holding a broader vision beyond digital asset exposure.
Why BitMine is Backing Beast Industries?
In a press release, BitMine announced a $200 million equity investment in Beat Industries. Beast Industries is a creator-led media and entertainment company founded by YouTube star Jimmy Donaldson, widely known as MrBeast. Commenting on the Beast Industries investment, BitMine’s Tom Lee stated,
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials. Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
This phenomenal deal is expected to close on or around January 19, 2026, marking a major milestone for both companies. After the deal is finalized, the Ethereum Treasury company will become a strategic investor in the entertainment platform. While the move marks a broader expansion for BitMine, it opens more opportunities for Beast Industries to explore DeFi and crypto.
“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries joining our current top-tier venture investors,” stated Beast Industries CEO Jeff Housenbold. He added,
“Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
BitMine Continues to Stake Ethereum
Significantly, the latest collaboration with MrBeast comes amid BitMine’s growing Ethereum accumulation and ETH staking. While the platform continues to accumulate Ether with a vision of amassing 5% of the token’s total supply, it is also staking ETH to generate more revenue.
As reported by Lookonchain earlier today, BitMine has staked about 1,685,088 ETH worth around $5.62 billion. The latest addition of ETH into the staking portfolio includes 154,304 ETH valued at $514M.
Tom Lee(@fundstrat)'s #Bitmine staked another 154,304 $ETH($514M) in the past 5 hours.
In total, #Bitmine has now staked 1,685,088 $ETH($5.62B).https://t.co/P684j5YQaG pic.twitter.com/ActfBRZV2k
— Lookonchain (@lookonchain) January 15, 2026
Despite Ether’s recent downturn, the company unveiled its plan to accumulate more tokens. While other Ethereum treasury companies sold off their holdings, Tom Lee decided to start Ether staking to manage the platform’s $4 billion debt. He stated, “No scenario where we sell Ethereum.”
Currently, the platform boasts about 4,167,768, valued at about $14.03 billion. In addition to the Ethereum holdings, the platform also holds Bitcoin, cash reserves, and a significant stake in Eightco Holdings. As per records, the firm currently holds 193 BTC, a $23 million stake in Eightco Holdings, and $988 million million in cash reserves. Altogether, the company holds $14 billion in assets, including digital assets, cash, and stakes.
